This blog post is a chapter in a new part from an upcoming Expanded Edition of my book. Welcome to The Reckoning. I wrote once that we’re watching each other die inside. I didn’t realize then how loud it would get. Every sentence a scream for relevance. Every confession a brand strategy. We talk like thunder and listen like corpses. Meaning decays in real time — chewed up by applause, spat out as content. You know the taste of it — the metallic tang of meaning turned into